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magic word noun

  /ˌmædʒɪk ˈwɜːd/ , /ˌmædʒɪk ˈwɝd/
  • (in teaching polite behaviour to children) One of the words please, thank you, or hello.
волше́бное сло́во
  • Any word that has a magical effect when uttered.
волше́бное сло́во, заклина́ние
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